Article Archive
Browse our complete collection of 60 articles on click fraud protection, advertising security, and campaign optimization.
Budget Efficiency Strategy: How to Scale Ad Spend Without Scaling Waste
Master the Efficiency-Scale Paradox. Learn specific protocols for scaling Meta, Google, and LinkedIn ads using MMM and Marginal ROAS.
Cost Per Acquisition (CPA) Inflation: The Direct Link Between Fraud and Rising Ad Costs
Rising ad costs aren't just about competition. Learn how algorithmic poisoning and invalid traffic artificially inflate CPA by 50% or more.
Performance Max Click Fraud Protection Guide 2026
Performance Max campaigns lose 40-60% of budget to fraud via toxic mobile app placements. Learn how to detect P-Max fraud, exclude bad placements, and protect your ROI.
The 20% Rule: Why 1 in 5 Ad Clicks is Likely a Waste of Money
Empirical data shows that invalid traffic and algorithmic instability waste 20% of ad budgets. Learn how to identify and mitigate this leakage in 2026.
The Hidden Tax on Advertising
Uncover the 'Hidden Tax' on digital advertising. Learn how intermediaries and fraud drain 50%+ of your budget and how to optimize your supply chain.
How Invalid Traffic Deflates Your Marketing Budget
Discover how invalid traffic drains your marketing budget. Explore ad fraud mechanics, economic impact, and mitigation strategies to protect your ad spend.
The ROAS Reality Check: You're Doing Better Than You Think
A radical re-evaluation of campaign performance: how removing bot traffic reveals the true high-performing nature of your human-targeted campaigns.
5 Signs Your Google Ads Are Under Attack: How to Spot Click Fraud
Learn the warning signs that indicate your Google Ads campaigns are under attack from click fraud, bot traffic, and competitor sabotage. Protect your budget before it's too late.
6 Ways to Lower Your CPC in Google Ads
Discover 6 proven strategies to lower your Google Ads CPC while maintaining performance and protecting your campaigns from click fraud with ClickFortify.
9 Proven Tips to Improve Your CTR in Google Ads (2027 Guide)
This comprehensive guide reveals nine proven, data-backed strategies to dramatically improve your Google Ads CTR while maintaining or improving conversion rates.