Article Archive
Browse our complete collection of 66 articles on click fraud protection, advertising security, and campaign optimization.
Is Click Fraud Illegal? Lawsuits, Real Cases & Your Options
Is click fraud illegal? What real lawsuits and criminal cases say — from the $90M Google settlement to a 10-year prison sentence — and what advertisers can actually do about it.
Google Ads Clicks From Countries You Don't Target: Why It Happens
Getting Google Ads clicks from countries you never targeted? It's usually one of two things — a location setting you misread, or geo-spoofed fraud that targeting can't stop.
Competitors Bidding on Your Brand Name: What You Can Do
Google lets competitors bid on your brand name as a keyword — it always has. What's actually actionable, what isn't, and the cost almost nobody models.
Does Meta Refund Invalid Clicks on Facebook Ads?
Meta doesn't refund invalid clicks like Google does — no form, no window, just undisclosed filtering. What Meta's policy really says, and the real fix.
How to Detect and Filter Bot Traffic in GA4
GA4 filters some bots automatically but hides the rest. Learn the signals that expose bot traffic, how to filter it, and how to keep it out of your ad data.
Click Fraud in Affiliate Marketing: How to Stop It
How click fraud and affiliate fraud drain partner budgets through cookie stuffing, misattribution, and fake leads, plus how to detect and prevent it in your affiliate program.
Click Fraud Protection API: Real-Time Blocking
What a click fraud protection API does, how real-time blocking and automated integration work, and what to look for when connecting fraud detection to Google Ads and Meta.
Do You Need Click Fraud Protection? Is Google Enough?
Does Google already stop click fraud, or do you need a third-party tool? A practical, evidence-based answer for PPC teams deciding whether click fraud protection is worth it.
eCommerce Click Fraud Protection: Shopping & Search
How click fraud hits e-commerce advertisers across Shopping, Performance Max, and search, why it distorts ROAS, and how online stores detect and block invalid traffic.
Outranking Share and Overlap Rate in Google Ads Explained
What outranking share, overlap rate, position above rate, and other Auction Insights metrics mean, what counts as a good outranking share, and how to use them to win more auctions.