Google Search Campaign Protection
Understand how Google Search campaigns work and how ClickFortify protects them from click fraud, bot traffic, and competitor attacks.
How Google Search Campaigns Work
Google Search campaigns allow you to show ads to people actively searching for your products or services. Here's how the process works:
Keyword Targeting
You select keywords that are relevant to your business. When users search for these keywords on Google, your ads become eligible to appear in search results.
Ad Auction
When someone searches, Google runs an auction to determine which ads to show. Your ad rank depends on your bid, ad quality, and expected click-through rate.
Ad Display
Your ad appears at the top or bottom of search results when it wins the auction. Users see your headline, description, and display URL.
User Clicks
When someone clicks your ad, they're taken to your landing page. You pay for each click based on your bid and the auction results.
Click Fraud Threats to Search Campaigns
Search campaigns are prime targets for click fraud because they target high-intent keywords. Here are the main threats you face:
Competitor Click Fraud
Competitors click your ads repeatedly to drain your daily budget, preventing your ads from showing to real customers. This is especially common in competitive industries.
Bot Traffic
Automated bots generate fake clicks on your search ads. These bots have no intention of converting and simply waste your ad spend. Bots account for 40%+ of internet traffic.
Click Farms
Organized operations where workers are paid to click ads repeatedly. These clicks appear to come from different locations but are all fraudulent.
Invalid Traffic
Clicks from users with no genuine interest in your product or service. This includes accidental clicks, repeated clicks from the same user, and malicious intent.
How ClickFortify Protects Your Search Campaigns
ClickFortify provides comprehensive protection specifically designed for Google Search campaigns, blocking fraud before it wastes your budget.
Real-Time Click Analysis
ClickFortify analyzes every click on your search ads in real-time, examining 200+ data points including IP reputation, device fingerprinting, click velocity, and behavioral patterns.
Automatic IP Blocking
When fraudulent activity is detected, ClickFortify automatically adds suspicious IPs to your Google Ads exclusion list within 50ms, preventing future clicks from those sources.
AI-Powered Detection
Advanced machine learning algorithms identify fraud patterns that Google's filters miss. We detect 85-95% of fraudulent clicks compared to Google's 30-50% detection rate.
Campaign-Specific Protection
Protect individual search campaigns with custom rules. Set different protection levels for different campaigns based on their performance and fraud risk.
Keyword-Level Monitoring
Monitor which keywords are attracting fraudulent clicks. Identify high-risk keywords and adjust your bidding strategy to protect your budget.
Detailed Reporting
Get comprehensive reports showing exactly which clicks were blocked, why they were flagged, and how much budget was saved. Export data for analysis and optimization.
Benefits of Protecting Your Search Campaigns
ClickFortify helps you maximize the performance of your Google Search campaigns by eliminating fraudulent clicks.
Protect Your Search Budget
Prevent fraudulent clicks from draining your search campaign budget. Keep your ads visible to real customers throughout the day.
Improve Search Campaign ROI
By blocking fake clicks, your cost per acquisition decreases and conversion rates improve. More budget goes to genuine, converting traffic.
Accurate Campaign Data
Get clean analytics without fraudulent clicks skewing your metrics. Make better optimization decisions based on real performance data.
Maintain Ad Quality Score
Fraudulent clicks often result in immediate bounces, which can hurt your Quality Score. Protect your score by blocking bad traffic.
Google's Protection vs. ClickFortify
While Google provides basic invalid click detection, it has limitations. ClickFortify adds an additional layer of protection that catches fraud Google misses.
Google's Built-in Protection
- •Detects 30-50% of invalid clicks
- •Refunds after fraud occurs (reactive)
- •Limited transparency in detection
- •Basic fraud identification methods
ClickFortify Protection
- ✓Detects 85-95% of fraudulent clicks
- ✓Blocks fraud in real-time before it costs money
- ✓Detailed reporting and analytics
- ✓Advanced AI detection with 200+ data points
Protect Your Search Campaigns in 5 Minutes
Setting up ClickFortify for your Google Search campaigns is quick and easy. No technical expertise required.
Connect Google Ads
Secure OAuth integration connects your Google Ads account. No API keys needed.
Automatic Protection
ClickFortify immediately starts analyzing clicks and blocking fraud in real-time.
Monitor & Optimize
View protection metrics, see blocked fraud, and optimize your search campaigns with clean data.
Ready to Protect Your Search Campaigns?
Start protecting your Google Search campaigns from click fraud today. 14-day free trial, no credit card required.
No credit card required • 14-day free trial • 30-day money-back guarantee