Google Demand Gen Campaign Protection
Protect your Demand Gen campaigns from click fraud across YouTube, Discover, and Gmail. Multi-channel discovery protection with AI-powered detection for visual engagement campaigns.
How Google Demand Gen Campaigns Work
Demand Gen campaigns help you reach users who are browsing and discovering content, not actively searching. They show ads across YouTube, Discover, and Gmail to engage new audiences. Here's how they work:
Visual Asset Creation
You provide Google with engaging visual assets including images, videos, logos, and headlines optimized for discovery. These assets are designed to catch users' attention while browsing YouTube, Discover, or Gmail.
Audience Targeting
Target audiences based on demographics, interests, behaviors, or custom segments. Google uses these audiences to show your ads to people most likely to engage with your brand across YouTube, Discover, and Gmail.
Multi-Channel Discovery
Your ads appear automatically on YouTube (including YouTube Shorts), Google Discover, and Gmail. Google optimizes ad delivery to reach users who are browsing and discovering content, not actively searching.
Engagement Optimization
Google's AI automatically optimizes for engagement and conversions, testing different ad combinations to find what works best for each audience. You pay for clicks or impressions based on your bidding strategy.
Demand Gen Channels
Click Fraud Threats to Demand Gen Campaigns
Demand Gen campaigns face unique fraud challenges due to their focus on discovery and engagement across visual channels. Here are the main threats:
YouTube Video Ad Fraud
Demand Gen campaigns heavily use YouTube placements, making them prime targets for video ad fraud. Bots and click farms generate fake views, clicks, and engagements on YouTube videos and YouTube Shorts.
Accidental Clicks on Mobile
Discover and YouTube Shorts are mobile-heavy platforms where users often click ads accidentally while scrolling. These accidental clicks cost money but don't lead to genuine interest or conversions.
Discover Feed Fraud
Fraudulent clicks on ads in Google Discover feed. Bots and malicious actors generate fake interactions, especially on trending topics where Discover ads appear more frequently.
Gmail Sponsored Email Clicks
Click fraud on Gmail sponsored emails. Competitors or bots click your email ads to drain budget without any genuine interest. Gmail placements can be particularly vulnerable to repeat clicks.
Engagement Farming
Fraudsters exploit Demand Gen's focus on engagement by generating fake likes, shares, and interactions. This creates the appearance of engagement without genuine user interest.
Bot Traffic Across Channels
Automated bots generate fake clicks across all Demand Gen placements: YouTube, Discover, and Gmail. These bots have no genuine interest and simply waste your discovery campaign budget.
How ClickFortify Protects Your Demand Gen Campaigns
ClickFortify provides comprehensive protection specifically designed for Demand Gen campaigns, blocking fraud across YouTube, Discover, and Gmail placements.
YouTube & Video Ad Protection
ClickFortify monitors every click on YouTube video ads and YouTube Shorts placements in real-time, detecting bot traffic, click farms, and invalid video engagements. Channel-specific fraud detection for video content.
Discover Feed Monitoring
Real-time monitoring of clicks on Google Discover placements. ClickFortify analyzes user behavior patterns, click velocity, and engagement quality to identify fraudulent activity in Discover feeds.
Gmail Ad Click Protection
Protect Gmail sponsored email clicks from fraud. ClickFortify detects repeated clicks, bot traffic, and invalid engagement on Gmail placements, automatically blocking suspicious IPs within 50ms.
Mobile Click Analysis
Advanced detection for accidental mobile clicks on YouTube Shorts and Discover. ClickFortify analyzes user behavior patterns, device characteristics, and interaction quality to distinguish accidental clicks from genuine engagement.
Engagement Quality Detection
Detect fake engagement patterns specific to discovery campaigns. ClickFortify identifies engagement farming, fake interactions, and bot-generated activity that inflates engagement metrics without real user interest.
Multi-Channel Discovery Reporting
Get detailed reports showing fraud patterns across YouTube, Discover, and Gmail. Understand which placements, audiences, and ad formats are attracting fraudulent clicks and optimize your Demand Gen campaigns.
Benefits of Protecting Your Demand Gen Campaigns
ClickFortify helps you maximize the performance of your Demand Gen campaigns by eliminating fraudulent clicks and invalid engagement across all discovery channels.
Protect Discovery Budget
Block fraudulent clicks across YouTube, Discover, and Gmail placements. Keep your Demand Gen budget focused on genuine users discovering and engaging with your brand.
Improve Engagement Quality
By eliminating fake engagements and accidental clicks, your Demand Gen campaigns achieve better engagement rates and conversion quality. More budget goes to genuinely interested users.
Accurate Discovery Metrics
Get clean analytics across all Demand Gen channels without fraudulent clicks skewing your metrics. Make better optimization decisions based on real engagement data.
Optimize Visual Assets
Identify which visual assets (images, videos) are attracting fraud and optimize your creative mix. Protect high-performing assets and improve Demand Gen campaign structure.
Google's Protection vs. ClickFortify for Demand Gen
While Google provides basic invalid click detection for Demand Gen campaigns, it struggles with discovery-specific fraud patterns. ClickFortify adds an additional layer of protection that catches fraud Google misses across YouTube, Discover, and Gmail.
Google's Built-in Protection
- •Detects 30-50% of invalid clicks
- •Refunds after fraud occurs (reactive)
- •Limited detection for accidental mobile clicks
- •Basic engagement fraud detection
ClickFortify Protection
- ✓Detects 85-95% of fraudulent clicks
- ✓Blocks fraud in real-time before it costs money
- ✓Advanced accidental click detection for mobile
- ✓Engagement quality analysis across discovery channels
Protect Your Demand Gen Campaigns in 5 Minutes
Setting up ClickFortify for your Demand Gen campaigns is quick and easy. Protection works automatically across all discovery channels.
Connect Google Ads
Secure OAuth integration connects your Google Ads account. No API keys needed.
Automatic Discovery Protection
ClickFortify immediately starts analyzing clicks across YouTube, Discover, and Gmail, blocking fraud in real-time.
Monitor & Optimize
View protection metrics across all Demand Gen channels, see blocked fraud, and optimize with clean discovery engagement data.
Ready to Protect Your Demand Gen Campaigns?
Start protecting your Demand Gen campaigns from click fraud across YouTube, Discover, and Gmail today. 14-day free trial, no credit card required.
No credit card required • 14-day free trial • 30-day money-back guarantee