Google Display Campaign Protection
Protect your Google Display Network campaigns from click fraud, bot traffic, and invalid placements. Real-time protection across millions of websites and apps.
How Google Display Campaigns Work
Google Display campaigns show your ads across millions of websites, mobile apps, and YouTube videos. Here's how the Display Network works:
Audience & Placement Targeting
You target audiences based on demographics, interests, behaviors, or specific websites and apps. Google shows your ads across millions of websites, videos, and apps in the Google Display Network.
Ad Format Selection
Create visual ads in various formats: responsive display ads, image ads, video ads, or HTML5 ads. Google automatically optimizes which ad format performs best for each placement.
Ad Serving
Your ads appear on websites, mobile apps, and YouTube videos that match your targeting criteria. Ads can appear as banners, sidebars, in-content placements, or video overlays.
User Interaction
Users see your ads while browsing websites or using apps. When they click, they're taken to your landing page. You pay per click or per thousand impressions (CPM), depending on your bidding strategy.
Click Fraud Threats to Display Campaigns
Display networks are particularly vulnerable to click fraud due to their broad reach and automated nature. Here are the main threats:
Bot Traffic & Automated Clicks
Display networks are particularly vulnerable to bot traffic. Automated systems generate fake clicks on display ads across thousands of websites, wasting your budget with no conversion potential.
Click Farms
Organized operations use workers to click display ads repeatedly. These clicks appear to come from different locations and devices but are all fraudulent, designed to drain your budget.
Accidental Clicks
Display ads can be clicked accidentally, especially on mobile devices. While not malicious, these clicks still cost money and don't lead to conversions, effectively wasting your budget.
Ad Fraud Networks
Sophisticated fraud networks use fake websites and apps to generate fraudulent impressions and clicks. They create the appearance of legitimate traffic to steal ad revenue.
Invalid Traffic
Traffic from users with no genuine interest in your product, including repeated clicks from the same user, clicks from competitors, or clicks from users in excluded locations.
How ClickFortify Protects Your Display Campaigns
ClickFortify provides comprehensive protection specifically designed for Google Display Network campaigns, blocking fraud across all placements.
Real-Time Display Ad Monitoring
ClickFortify monitors every click on your display ads in real-time, analyzing traffic patterns, click velocity, and user behavior across all placements in the Google Display Network.
Placement-Level Blocking
Identify and block fraudulent placements automatically. ClickFortify detects which websites and apps are generating invalid traffic and blocks them at the placement level.
Bot & Invalid Traffic Detection
Advanced AI algorithms identify bot traffic, click farms, and invalid traffic patterns specific to display networks. We detect 85-95% of fraudulent clicks that Google's filters miss.
Audience Segment Protection
Protect specific audience segments from fraud. Set different protection levels for different audiences, demographics, or interest groups based on their fraud risk.
Device & Geographic Analysis
Analyze clicks by device type, operating system, and geographic location. Identify suspicious patterns like unusual click concentrations from specific regions or devices.
Display Campaign Reporting
Get detailed reports showing which placements, audiences, and ad formats are attracting fraudulent clicks. Export data to optimize your display campaign targeting and bidding.
Benefits of Protecting Your Display Campaigns
ClickFortify helps you maximize the performance of your Google Display Network campaigns by eliminating fraudulent clicks and invalid traffic.
Reduce Display Ad Waste
Block fraudulent clicks and invalid traffic from display placements. Keep your budget focused on genuine users who are likely to convert.
Improve Display Campaign ROI
By eliminating fake clicks, your display campaigns achieve better conversion rates and lower cost per acquisition. More budget goes to real customers.
Protect Brand Safety
Identify and block placements on low-quality or fraudulent websites. Protect your brand from appearing on sites that could damage your reputation.
Optimize Placement Performance
Get accurate data on which placements are actually performing. Make better decisions about which websites and apps to target or exclude.
Google's Protection vs. ClickFortify for Display
While Google provides basic invalid click detection for display ads, it has limitations. ClickFortify adds an additional layer of protection that catches fraud Google misses, especially on the Display Network.
Google's Built-in Protection
- •Detects 30-50% of invalid clicks
- •Refunds after fraud occurs (reactive)
- •Limited placement-level insights
- •Basic bot detection for display
ClickFortify Protection
- ✓Detects 85-95% of fraudulent clicks
- ✓Blocks fraud in real-time before it costs money
- ✓Placement-level blocking and reporting
- ✓Advanced bot and invalid traffic detection
Protect Your Display Campaigns in 5 Minutes
Setting up ClickFortify for your Google Display Network campaigns is quick and easy. No technical expertise required.
Connect Google Ads
Secure OAuth integration connects your Google Ads account. No API keys needed.
Automatic Protection
ClickFortify immediately starts analyzing clicks and blocking fraud across all display placements.
Monitor & Optimize
View protection metrics, see which placements are blocked, and optimize your display campaigns with clean data.
Ready to Protect Your Display Campaigns?
Start protecting your Google Display Network campaigns from click fraud today. 14-day free trial, no credit card required.
No credit card required • 14-day free trial • 30-day money-back guarantee