Display & Video Campaign Protection
Your Display ads reach millions of websites and apps—but how many are real? ClickFortify filters out fraudulent placements, bot networks, and low-quality sites draining your budget.
✓ Launched November 2024
The Display Network Landscape
Massive reach—but scale attracts fraudsters in massive numbers.
Your banners appear across Google's vast publisher network
In-app advertising reaches users on their favorite mobile platforms
Unmatched reach—but scale attracts fraudsters in massive numbers
Understanding Display Advertising
How your ads reach audiences across the web—and where vulnerabilities exist.
Targeting Your Audience
Choose who sees your ads through demographic filters, interest categories, past browsing behavior, or hand-pick specific websites and apps where you want visibility.
Creating Visual Ads
Design eye-catching banners, animated HTML5 creatives, responsive display formats, or video content. Google's system automatically adjusts sizing across placements.
Placement Across the Web
Your visuals appear on content sites, news portals, blogs, mobile games, and video platforms—anywhere Google's network extends.
Engagement & Billing
Pay when users interact with your ads (CPC model) or pay per thousand views (CPM model). Each placement decision affects your cost structure.
The Challenge: Display's strength—widespread automated placement—is also its weakness. Fraudsters exploit this automation to funnel your budget into worthless inventory.
Fraud Risks Unique to Display
The Display Network's structure creates vulnerabilities that don't exist in search advertising.
Automated Bot Systems
Sophisticated scripts visit thousands of sites daily, loading pages and triggering ad clicks. These bots mimic real browsing patterns, scroll behavior, and mouse movements.
40-60% of unprotected Display traffic comes from bots. You're paying for robot attention, not human eyeballs.
Made-for-Advertising Sites
Entire websites exist purely for ad arbitrage—minimal content, maximum ad slots. They game Google's network to get approved, then pump bot traffic to maximize revenue.
These MFA sites deliver zero qualified traffic. Every click is worthless, yet you keep paying until the placement is manually excluded.
Mobile App Click Injection
Fraudulent apps use intrusive ad formats, misleading buttons, or hidden overlays that trick users into accidental engagement.
High click volumes with immediate bounces. Users never intended to interact—they were manipulated into it.
Human Click Farms
Low-wage workers in organized operations systematically click through display ads across hundreds of sites daily, rotating IPs and devices.
Looks like real traffic in basic analytics, but produces zero business value. These operations specifically target Display due to lower CPCs and easier volume generation.
Impression Fraud Schemes
Publishers stack multiple ads in hidden frames, auto-refresh placements, or use pixel stuffing to generate fake impressions that advertisers pay for.
You're charged for "impressions" no human could possibly see. Pure budget evaporation.
How ClickFortify Defends Display Campaigns
Seven layers of specialized protection for the Display Network.
Continuous Network Surveillance
Our system monitors behavioral signals across every corner of the Display Network—dwell time, scroll depth, click coordinates, device signatures, and engagement patterns reveal fraud others miss.
Smart Placement Exclusions
We block at the source. When a domain or app shows fraud indicators—high clicks, zero conversions, bot signatures—it goes straight to your exclusion list. That fraudulent placement can't touch your budget again.
Machine Learning Bot Recognition
Display bots are sophisticated. Our AI is more sophisticated. We identify headless browsers, click farms using residential proxies, automated traffic with artificial engagement, and cookie stuffing schemes.
Risk-Based Audience Filtering
Not all audiences carry equal fraud risk. We adjust protection intensity based on targeting method—broad interest targeting gets stricter filters than remarketing to known visitors.
Geographic & Device Intelligence
Spot patterns invisible to standard analytics: unusual click clustering from specific cities, device models generating suspicious volume, or screen resolutions that indicate emulators and fraud tools.
Publisher Quality Assessment
Every website and app in your placement reports gets a quality score. We evaluate traffic legitimacy, conversion potential, and historical fraud indicators—then recommend or auto-exclude accordingly.
Actionable Intelligence Dashboard
See which specific websites are wasting your budget. Export exclusion lists. Understand fraud patterns by placement type. Use data to continuously refine targeting beyond what protection alone provides.
Display Protection Results
Real outcomes from Display advertisers using ClickFortify.
Stop paying for fraudulent placements and redirect spend to legitimate publishers
Cleaner traffic means higher conversion rates and lower customer acquisition costs
Purpose-built algorithms for Display fraud patterns other tools miss
Fraudulent sites lose access to your budget in under 50 milliseconds
Why Google's Protection Isn't Enough
See the gap between basic filtering and comprehensive defense.
What Google Provides
- Catches roughly 40% of invalid activity
- Issues refunds weeks or months after fraud occurs
- Minimal transparency on problematic placements
- One-size-fits-all bot filtering
- No automated placement exclusion management
What ClickFortify Delivers
- Detects 85-95% of fraudulent engagement
- Prevents fraud in real-time before you're charged
- Complete visibility into every blocked placement
- Specialized algorithms trained on Display fraud patterns
- Automated exclusion list updates
- Placement-level fraud scoring and recommendations
Bottom Line: Google protects its network. ClickFortify protects your budget.
Activate Protection Now
Start protecting your Display campaigns in under 5 minutes.
Connect in Seconds
Link your Google Ads account through secure OAuth. Zero coding, zero complexity.
Immediate Analysis Begins
Our AI audits your existing Display traffic, identifies current fraud sources, and starts blocking suspicious placements instantly.
Watch Performance Improve
Track blocked placements, budget saved, and ROI gains through your personalized dashboard. Most clients see measurable improvement within 72 hours.
Secure Your Display Campaigns
Stop funding bot networks and fraudulent publishers. See legitimate results from legitimate traffic.
Display advertisers using ClickFortify save an average of $3,200 monthly and improve ROI by 25% within 45 days.