Ad Fraud Loss Calculator
Discover how much of your ad budget is being stolen by bots, competitors, and click fraud.
✓ Free Tool
Calculator Interface
Why This Matters: The $172 Billion Threat
Click fraud is projected to cost global advertisers $172 billion by 2028, up from $84 billion in 2023. This isn't just a minor inconvenience—it's a systematic theft of advertising budgets by sophisticated criminal networks, unethical competitors, and automated bot systems.
On average, 22% of all digital ad spend is wasted on invalid traffic. For high-risk industries like legal services (45%) and plumbing (65%), more than half of every dollar spent goes to fraudulent clicks. That's real money that could have generated real customers.
Where Your Money Actually Goes
Automated Bots (60%)
Sophisticated botnets using residential proxies, headless browsers, and behavioral mimicry to appear as legitimate users. They rotate IPs so fast that manual blocking is impossible.
Competitor Clicks (25%)
Malicious competitors intentionally clicking your ads to drain your daily budget, removing you from the search results and capturing your market share.
Click Farms (15%)
Human-operated fraud operations in low-wage regions. Real people with real devices clicking ads for payment, nearly impossible to detect with standard bot detection.
How to Stop the Bleeding
The good news: You don't have to accept these losses as a "cost of doing business." Here's what you can do:
Use Real-Time Fraud Protection
Tools like ClickFortify block fraudulent clicks before they drain your budget, using AI-powered detection and automatic IP exclusions.
Analyze Your Server Logs
Use our free Python script to identify suspicious IP patterns showing superhuman click velocities (>15 clicks per minute).
Optimize Your Targeting
Exclude toxic placements (mobile games, MFA sites), use geo-targeting, implement negative keywords, and avoid the Search Partner Network.
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