Google Shopping
Campaign Protection
Your product ads fuel sales—but bots are checking your prices, not buying them. ClickFortify stops price scrapers, competitor bots, and fake shoppers from inflating costs and corrupting your data.
The Shopping Campaign Landscape
Visual, immediate, high-converting—when the clicks are real.
Google Shopping campaigns showcase your products directly in search results with images, prices, and store names. When someone searches "wireless headphones," they see your products before they see text ads. It's visual, immediate, and high-converting—when the clicks are real.
The Problem: E-commerce success attracts automated competition. Bots scrape your pricing 24/7, competitors monitor your inventory constantly, and click fraud operations specifically target high-margin products.
How Google Shopping Campaigns Work
From product feed to purchase—and where vulnerabilities emerge.
Product Feed Setup
You upload your product catalog to Google Merchant Center—titles, descriptions, images, prices, availability, and more. This feed becomes the foundation of your Shopping campaigns.
Automated Ad Creation
Google automatically generates Shopping ads from your feed. When users search for relevant products, your listings appear with product photos, pricing, and store information.
Search Result Placement
Shopping ads dominate the top of search results, appearing above text ads. Users see multiple products at once in a visual carousel format, making comparisons easy.
Click and Conversion
Shoppers click products that match their needs. You pay per click based on competitive bidding. High purchase intent means expensive clicks—making every fraudulent click particularly costly.
The Vulnerability: Product listings are transparent by design. Prices, availability, and specifications are publicly visible—creating a goldmine for competitive intelligence bots and price-scraping operations.
Shopping Campaign Fraud Threats
E-commerce campaigns face unique fraud challenges that don't exist in other campaign types.
Price Scraping Bots
Automated systems click your Shopping ads specifically to monitor your pricing strategy. These bots check your product pages dozens of times daily, tracking price changes, promotions, and inventory levels.
Inflated click costs with zero purchase intent. A single scraper bot can generate 50-100 clicks per day checking the same products repeatedly. At $2-5 per click, that's $100-500 daily waste from one bot.
Competitive Intelligence Operations
Rival retailers deploy sophisticated bots to monitor your entire catalog—which products you're promoting, your pricing positioning, seasonal adjustments, and inventory availability patterns.
Budget drain and strategic exposure. You're essentially paying competitors to spy on your business strategy through your own ad budget.
Product Page Harvesting
Bots click through to your product pages to extract detailed specifications, customer reviews, photography, and marketing copy. They're building competing listings using your research and content.
Click costs funding content theft. Your investment in product photography, descriptions, and reviews gets stolen while you pay for the privilege.
Fake Shopper Behavior
Click farms generate "browsing" behavior that looks legitimate—viewing products, clicking through categories, even adding items to carts—but never completing purchases.
Conversion rate destruction. Your Shopping campaigns show decent click-through rates but abysmal conversion rates, making Google's algorithms think your products or prices aren't competitive.
Inventory Monitoring Bots
Dropshippers and resellers use bots to click your ads checking real-time inventory levels. When you're out of stock on popular items, they know to increase their own advertising.
Budget wasted on clicks from people who will never buy from you—they're using you as their inventory management system.
High-Margin Product Targeting
Sophisticated fraud operations specifically target your most expensive products. They know high-value items have higher CPCs, so each fraudulent click drains more budget.
Your best products—with the highest profit margins—become the most expensive to advertise because fraud concentrates on them specifically.
The ClickFortify Shopping Defense
E-commerce behavioral analysis: the only approach for product advertising.
Behavioral Pattern Recognition: Built for E-Commerce
We analyze shopping behavior, not just clicks. Our system tracks Browse Velocity, Add-to-Cart Actions, Checkout Progression, Return Visitor Patterns, and Mouse Movement & Scrolling. When we detect non-human browsing patterns—like viewing 50 products in 10 seconds or checking the same item 15 times in one day—we identify it as bot activity and block immediately.
Real-Time Scraper Detection
Advanced algorithms specifically trained on price-scraping signatures. We identify repetitive product page visits, rapid-fire catalog browsing with no purchase signals, systematic checking of specific product categories, and coordinated multi-product price monitoring patterns.
Shopping-Specific IP Blocking
When a bot or scraper is detected, we don't just block that IP from Search campaigns—we implement Shopping-specific exclusions that protect your product listings across all formats while preserving legitimate multi-session shoppers.
Product-Level Fraud Intelligence
Discover which specific products attract the most bot attention. Often it's your best-sellers (competitors want to monitor them), highest-margin items (most valuable to scrape), new product launches (intelligence gathering targets), and seasonal promotions (price monitoring spikes).
Conversion Rate Protection
Shopping campaigns live and die by conversion rates. We ensure your metrics reflect real shopper behavior, not bot activity, so Google's algorithms optimize toward actual buyers, not sophisticated scrapers.
Multi-Session Shopper Intelligence
Real shoppers often research products over multiple sessions before buying. Our AI distinguishes legitimate comparison shopping from repetitive bot scraping—protecting your budget without blocking genuine customers.
Device & Geographic Analysis
Identify suspicious patterns like unusual concentration of clicks from competitor locations, server-based browsers (not consumer devices), residential proxy networks used by scraping services, and mobile emulators pretending to be real devices.
Merchant Center Feed Optimization Insights
Beyond fraud blocking, see which products in your feed are most vulnerable to bot traffic. Adjust titles, descriptions, and bidding strategies to minimize scraper attraction while maximizing real shopper appeal.
Shopping Campaign Protection Results
Real outcomes from e-commerce advertisers using ClickFortify.
E-commerce campaigns face higher fraud rates than other formats—more savings potential
When bots stop clicking, your true conversion rate emerges and Google optimizes correctly
Purpose-built algorithms for e-commerce bot patterns other tools miss entirely
The only solution that understands the difference between shoppers and scrapers
Why Shopping Needs Specialized Protection
Generic fraud tools can't handle e-commerce's unique challenges.
Generic Fraud Tools
- Detect 30-40% of shopping fraud (scrapers look legitimate)
- Can't distinguish price checking from shopping
- No understanding of e-commerce behavior patterns
- Block IPs but miss organized scraping operations
- No product-level fraud intelligence
- Reactive refunds after damage is done
ClickFortify Shopping Protection
- Detects 90-95% of shopping-specific fraud
- Behavioral analysis of browse velocity and engagement
- Deep understanding of normal vs. bot shopping patterns
- Blocks coordinated scraping operations systematically
- Product-level vulnerability assessment
- Real-time prevention before budget is consumed
- Conversion rate integrity preservation
The Critical Difference: Generic tools ask "Is this IP bad?" We ask "Is this shopping behavior human?" That second question is everything in e-commerce.
The Shopping Fraud Cost Calculator
Consider a typical e-commerce scenario with 1,000 daily clicks.
Without ClickFortify
• Conversion rates appear 25% lower than reality
• Google's AI optimizes based on corrupted data
With ClickFortify
• True conversion rates emerge
• AI optimization improves continuously
Plus the multiplier effect: When your conversion rate improves from 2% to 2.7% (because bots are gone), Google's AI increases your Quality Score, lowers your CPCs, and shows your ads more often—compounding your savings.
Activate Shopping Protection
Start protecting your e-commerce campaigns in under 5 minutes.
Connect Your Account
OAuth integration links Google Ads and Merchant Center in under 60 seconds. We immediately access your Shopping campaign data and product feed.
Behavioral Analysis Begins
Our AI starts learning your legitimate shopper patterns—how real customers browse, compare, and buy your products. Baseline establishment typically takes 24-48 hours.
Automatic Bot Blocking
Scraper signatures get blocked in real-time. Price-checking bots are identified and excluded. Watch your conversion rates climb as fraud disappears.
Ongoing Optimization
Receive weekly reports on blocked scrapers, saved budget, and product-level fraud patterns. Use insights to refine your catalog and bidding strategy continuously.
Why Shopping Fraud Is Different
Search campaigns get clicked by competitors and bots, but they're not systematically scraped for business intelligence.
Display campaigns face placement fraud, but the ads themselves don't reveal strategic information.
Performance Max is a black box—even fraudsters can't see exactly what's running.
Shopping campaigns are completely transparent by design. Every product, price, promotion, and inventory status is publicly visible. This transparency is great for shoppers—and perfect for scraper bots.
Your Shopping feed is essentially a real-time database of your entire e-commerce strategy, accessible to anyone willing to click your ads. Without specialized protection that understands shopping behavior patterns, you're funding competitive intelligence operations with your own ad budget.
ClickFortify is the only fraud protection built specifically for e-commerce behavior analysis—because we understand that Shopping fraud isn't just about fake clicks. It's about bots pretending to shop while they're actually conducting business espionage.
Protect your prices. Protect your strategy. Protect your profits.
Secure Your Shopping Campaigns
Stop paying competitors to steal your pricing data. Invest in real shoppers who actually buy.
Shopping advertisers using ClickFortify save an average of $4,800 monthly and improve conversion rates by 35% within 30 days.