What is Bot Traffic in Google Ads? Understanding Invalid Clicks & Click Fraud
Bot traffic in Google Ads refers to automated, non-human interactions with your paid advertisements that waste your advertising budget without generating legitimate leads or sales. Also known as click fraud, invalid traffic, or fake clicks, this phenomenon affects over 36% of all digital advertising campaigns and costs businesses billions annually.
Definition: Bot Traffic vs Invalid Traffic vs Click Fraud
While these terms are often used interchangeably, there are subtle differences:
- Bot Traffic: Automated programs (bots) that click on ads without human involvement
- Invalid Traffic: Broader term including bot clicks, accidental clicks, and non-converting clicks
- Click Fraud: Intentional, malicious clicking on ads to drain competitor budgets or generate fake ad revenue
- Invalid Clicks: Any clicks that Google deems non-legitimate, including both intentional and accidental
Why Bot Traffic Targets Google Ads Campaigns
Google Ads campaigns are prime targets for bot traffic because:
- Pay-per-click model: Every click costs money, making it easy to drain budgets quickly
- High keyword costs: Competitive industries with $50-$500 CPCs are especially vulnerable
- Competitor sabotage: Rivals use click bots to eliminate competition
- Ad fraud networks: Organized crime uses bots to generate fake ad revenue
- Easy to execute: Simple scripts can generate thousands of clicks in minutes
How Click Fraud Costs You Money: The Real Impact of Bot Traffic
Direct Financial Losses from Invalid Clicks
Bot traffic creates immediate and measurable financial damage:
Budget Drain: A single botnet can consume your entire daily Google Ads budget in under an hour. For businesses spending $5,000-$50,000 monthly on Google Ads, even a 20% bot traffic rate means losing $1,000-$10,000 to fake clicks every month.
Wasted Ad Spend: Average click fraud rates vary by industry:
- Legal services: 22-35% invalid traffic
- Insurance: 18-28% bot clicks
- E-commerce: 15-25% fake clicks
- SaaS/Technology: 12-20% invalid traffic
- Local services: 10-18% bot traffic
Higher Cost Per Acquisition: When 30% of your clicks are bots, your actual cost per conversion can be 40-50% higher than reported in Google Ads.
Hidden Costs: Analytics Distortion & Poor Decision-Making
Beyond direct budget loss, bot traffic creates data pollution that ruins campaign optimization:
Skewed Conversion Data: Your conversion rate appears lower than reality because bot clicks never convert, leading to incorrect optimization decisions.
False Performance Indicators: High click-through rates from bots make you think ads are performing well when they're actually attracting fake traffic.
Wasted Optimization Time: Hours spent analyzing data and adjusting campaigns based on bot-polluted metrics.
Quality Score Damage: Google's algorithm detects poor engagement from bot traffic and lowers your Quality Score, increasing CPCs by 20-400%.
Opportunity Cost: Lost Real Customers
The most devastating impact is invisible: real potential customers who never see your ads because bots consumed your budget first.
If your daily budget is $200 and bots consume $60 before noon, you're missing 30% of your potential customers for the rest of the day.
Types of Invalid Clicks & Bot Traffic Attacking Your Google Ads
1. Competitor Click Fraud: Intentional Budget Sabotage
The most malicious form of click fraud involves competitors deliberately draining your advertising budget.
How Competitor Click Fraud Works:
- Competitors use click bot software or manual clicking
- They target your most expensive keywords
- Use VPNs and proxy servers to hide their identity
- Often use residential IP addresses to avoid detection
- Click patterns mimic human behavior to evade Google's filters
Warning Signs of Competitor Click Fraud:
- Sudden traffic spikes from competitors' geographic locations
- High clicks but zero conversions during business hours
- Repeated clicks from same city/region as known competitors
- Traffic increases correlating with competitors' budget changes
Industries Most Affected by Competitor Fraud:
- Personal injury law ($200-$500 CPC keywords)
- Insurance and financial services
- Home services (plumbing, HVAC, roofing)
- Rehabilitation and treatment centers
- High-ticket B2B services
2. Click Bots: Automated Fraud Programs
Click bots are sophisticated programs designed specifically to generate fake ad clicks at scale.
Types of Click Bots:
Simple Click Bots: Basic scripts that repeatedly click ads from single IP addresses - easily detected but still common.
Advanced Click Bots: Use residential proxy networks, rotate user agents, simulate human behavior with mouse movements and random delays.
Botnet Traffic: Networks of thousands of infected computers generating clicks that appear to come from real users.
Mobile Click Bots: Exploit mobile ad inventory using emulators or infected mobile devices.
3. Ad Fraud Networks: Organized Criminal Operations
Professional fraud networks operate at industrial scale:
- Control millions of IP addresses through botnets
- Generate billions in fraudulent ad revenue annually
- Use AI and machine learning to evade detection
- Target high-value keywords and industries
- Sell click fraud services on dark web marketplaces
4. Accidental Invalid Clicks: Non-Malicious Bot Traffic
Not all invalid traffic is malicious:
Search Engine Crawlers: Google, Bing, and other search bots occasionally trigger ads while indexing pages.
Monitoring Tools: SEO tools and rank checkers may inadvertently click ads while gathering data.
Curious Clicks: Real people who click ads with no purchase intent, though this is technically valid traffic.
Double-Clicks: Accidental multiple clicks from slow page loading or mobile misclicks.
5. Mobile App Click Fraud
Mobile advertising faces unique bot challenges:
- Click farms using real devices
- Automated app installation bots
- SDK spoofing attacks
- Device ID manipulation
- Fake app engagement metrics
How to Detect Bot Traffic in Google Ads: 12 Warning Signs
Analytics Red Flags That Indicate Click Fraud
1. Unusually High Bounce Rate (85%+)
Normal bounce rates for Google Ads range from 40-70% depending on industry. If you're seeing 85-95% bounce rates, especially on specific campaigns or keywords, you likely have bot traffic.
What to check:
- Compare bounce rates across campaigns
- Check if high bounce rate correlates with specific geolocations
- Review landing page quality to rule out UX issues
2. Zero Session Duration or Sub-5 Second Sessions
Real users spend at least 10-30 seconds on pages. Bot traffic shows 0-5 second sessions because bots don't actually browse - they click and immediately leave.
Google Analytics Investigation:
Behavior → Site Content → Landing Pages
Filter by Avg. Session Duration < 5 seconds
Sort by Sessions (descending)
3. High Clicks, Zero Conversions Pattern
When you see 100+ clicks with zero conversions, especially on keywords that historically convert, you're likely experiencing click fraud.
Critical threshold: If your normal conversion rate is 3-5% and suddenly drops to 0-1% for 3+ consecutive days, investigate immediately.
4. Traffic Spikes at Unusual Hours
Bot attacks often occur at night (12 AM - 6 AM) when fewer real users are online and fraudsters think they're less likely to be noticed.
What to monitor:
- Traffic by hour of day in Google Analytics
- Click patterns in Google Ads (Dimensions → Time → Hour of day)
- Weekend vs weekday traffic anomalies
5. Concentrated Traffic from Specific Locations
Legitimate traffic spreads across your target geography. Bot traffic often concentrates in:
- Single cities or regions
- Countries you don't target
- Data center locations (Ashburn VA, Frankfurt, etc.)
Google Ads check:
Campaigns → Locations → See where clicks came from
Look for unexpected countries/cities
Check if high-traffic locations have 0% conversion rate
6. Suspicious IP Address Patterns
Red flags in server logs:
- Multiple clicks from same IP within minutes
- Sequential IP addresses (e.g., 192.168.1.1, 192.168.1.2, 192.168.1.3)
- IP addresses from data centers or hosting providers
- Traffic from known VPN/proxy services
7. Unnatural Click-Through Rates (CTR > 20%)
While high CTR seems positive, extremely high rates (15-20%+) on search campaigns often indicate bot traffic, especially if conversions don't follow.
Industry average CTRs:
- Search ads: 3-7%
- Display ads: 0.5-2%
- Shopping ads: 0.5-1.5%
8. High Impressions with No Corresponding Website Traffic
If Google Ads shows 10,000 impressions but Google Analytics shows minimal direct traffic, bots may be generating fake impressions without actual page loads.
9. Repeated Keyword Queries from Same User
Check Search Terms report for patterns:
- Same search query generating 10+ clicks
- Identical query sequences repeated
- Unusual keyword combinations targeting expensive terms
10. Device Anomalies
Watch for:
- 100% traffic from mobile with no tablets/desktop
- Unknown device types or operating systems
- Outdated browser versions (e.g., IE 6)
- Impossible device combinations (iOS on Android device)
11. No JavaScript Execution
Many bots can't execute JavaScript. Check for:
- High percentage of non-JavaScript visits
- No interaction events firing in Google Analytics
- Missing heat map data in tools like Hotjar
12. Conversion Timing Anomalies
Real customers don't convert instantly. Suspicious patterns:
- Form submissions in under 5 seconds
- Purchases completed in under 30 seconds
- Multiple conversions from same user in minutes
Using Google Ads Invalid Click Detection
Google Ads has built-in invalid click filtering, but it's far from perfect:
What Google Automatically Filters:
- Known bot IP addresses
- Repeated clicks from same user
- Obvious automated clicking patterns
What Google Misses (why you need additional protection):
- Sophisticated bots using residential IPs
- Competitor click fraud with human-like patterns
- Mobile click fraud and app-based attacks
- Low-volume, persistent clicking over time
Checking Google's Invalid Click Report:
Google Ads → Campaigns → Click "Columns" icon
Modify columns → Competitive metrics → Add "Invalid clicks"
Review monthly trends
Important: Google typically only flags 5-15% of total invalid traffic. Independent studies show actual invalid traffic rates of 15-35%.
Google Ads Click Fraud Protection Methods: 10 Proven Strategies
1. IP Address Blocking & Exclusion Lists
The foundation of bot protection is identifying and blocking malicious IP addresses before they waste more budget.
Manual IP Blocking in Google Ads:
Step 1: Identify suspicious IPs in Google Analytics or server logs
Step 2: Go to Google Ads → Settings → IP exclusions
Step 3: Add up to 500 IP addresses per campaign
Step 4: Use CIDR notation for IP ranges (e.g., 192.168.1.0/24)
Limitations of Manual IP Blocking:
- Google Ads limits you to 500 IPs per campaign
- Manual process is time-consuming and reactive
- Sophisticated bots rotate IP addresses constantly
- Requires technical knowledge to analyze logs
Automated IP Blocking with Click Fraud Software:
Professional bot protection tools automatically:
- Detect suspicious IPs in real-time
- Add them to Google Ads exclusion lists via API
- Track IP reputation across campaigns
- Block entire IP ranges from botnets
- Update blocks 24/7 without manual intervention
2. Geographic Targeting & Location Exclusions
Refine your targeting to exclude bot hotspots while reaching real customers.
Strategy:
- Analyze which cities/regions have high clicks but zero conversions
- Exclude countries you don't serve (bots often come from abroad)
- Focus on zip codes/cities where you actually do business
- Use radius targeting around physical locations for local businesses
Implementation:
Google Ads → Settings → Locations
Select "Presence: People in your targeted locations"
NOT "Presence or interest" which shows ads to anyone searching your location terms
Add specific location exclusions for bot-heavy areas
Warning: Don't over-restrict targeting - you might exclude real customers. Start with obvious exclusions (wrong countries, data center cities) and expand based on data.
3. Conversion Tracking & Attribution Analysis
Proper conversion tracking helps identify which traffic sources generate real value vs bot waste.
Advanced Conversion Tracking Setup:
Track micro-conversions to identify bot patterns:
- Page scroll depth (bots don't scroll)
- Time on site (bots leave immediately)
- Button clicks and engagement events
- Form field interactions (bots often submit without typing)
Google Analytics 4 Enhanced Tracking:
// Track real user engagement
gtag('event', 'real_user_signal', {
'engagement_time': 30, // 30+ seconds
'scroll_depth': 50, // scrolled 50%
'clicked_elements': 3 // clicked 3+ things
});
Compare conversion rates by:
- Source/medium
- Geographic location
- Device type
- Time of day
Any segment with high clicks but zero conversions deserves investigation.
4. Schedule-Based Ad Delivery
Control when your ads run to avoid bot-heavy time periods.
Ad Schedule Optimization:
- Analyze clicks and conversions by hour of day
- Identify when bots are most active (usually late night)
- Reduce bids or pause ads during high-bot periods
- Increase bids during high-converting hours
Implementation:
Google Ads → Ad schedules
Create schedule to reduce bids by 50-100% during 12 AM - 6 AM
Increase bids by 20-30% during peak conversion hours
Benefit: Can reduce wasted spend by 15-25% even without other protection.
5. Audience Exclusions & Remarketing Filters
Use audience targeting to filter out likely bot traffic.
Exclusion Strategies:
Exclude Users Who Don't Convert: Create remarketing audiences of users who visited but never converted, and exclude them after 30-90 days. Real customers often convert on repeat visits; bots never do.
Engagement-Based Audiences: Only remarket to users who:
- Spent 30+ seconds on site
- Viewed 2+ pages
- Clicked specific elements
- Returned multiple times
Device ID & Cookie Analysis: Exclude users with:
- Cleared cookies repeatedly
- Inconsistent device fingerprints
- No browser history or saved data
6. Campaign Segmentation & Testing
Isolate bot traffic to protect your best-performing campaigns.
Segmentation Strategy:
Campaign Structure:
- High-value campaigns: Strictest bot protection, limited to engaged audiences
- Mid-tier campaigns: Moderate protection, broader targeting
- Testing campaigns: Wider targeting to collect data on new bot patterns
Benefits:
- Protects your core revenue-generating campaigns
- Allows you to test new keywords without risking main budget
- Provides comparison data to measure bot protection effectiveness
7. Keyword Quality & Negative Keywords
Certain keywords attract more bot traffic - protect yourself by refining your keyword strategy.
High-Bot-Risk Keywords:
- Generic, broad terms (e.g., "insurance", "lawyer")
- Extremely expensive keywords ($100+ CPC)
- Brand terms of competitors
- Keywords in known click fraud industries
Negative Keyword Protection:
Add negative keywords that bots commonly trigger:
- Software/tool names (bots often search for "ad clicking tool")
- Terms like "free", "download", "bot" paired with your keywords
- Non-commercial intent terms
Match Type Strategy:
- Use exact match and phrase match for expensive keywords
- Avoid broad match on high-CPC terms (attracts more bot traffic)
- Regularly review search terms report for bot-related queries
8. Click-to-Call Tracking & Phone Verification
Phone calls are harder for bots to fake, making call tracking a valuable fraud filter.
Implementation:
- Use Google Ads call extensions with tracking numbers
- Require phone verification for high-value conversions
- Track call duration (bots can't sustain 2+ minute conversations)
- Use call recording to identify suspicious patterns
Analysis:
Compare click-to-call conversion rates vs form fills. If forms have 15% bot traffic but calls have 2%, shift budget toward call-focused campaigns.
9. Landing Page Security & Bot Detection
Implement on-page protection to identify and block bots before they waste your budget.
Technical Protection:
JavaScript Challenges: Bots often can't execute complex JavaScript:
<!-- Detect if JavaScript is disabled -->
<noscript>
<meta http-equiv="refresh" content="0; url=/bot-detected.html" />
</noscript>
// Check for automation tools
if (navigator.webdriver) {
// Likely bot - log and redirect
}
Honeypot Fields: Hidden form fields that only bots fill out:
<input type="text" name="website" style="display:none">
<!-- Real users can't see it; bots autofill it -->
Behavioral Analysis: Track mouse movements, scroll patterns, and click timing using tools like:
- Mouseflow
- Hotjar
- Custom JavaScript trackers
10. Multi-Channel Attribution Verification
Verify conversions across multiple channels to identify bot-only traffic.
Cross-Channel Analysis:
If a user converts, check if they also:
- Opened emails from your remarketing campaigns
- Engaged with organic social posts
- Returned via organic search
- Called your business
Bots typically only exist in paid channel data - they don't browse your site organically, open emails, or make phone calls.
Implementation:
Set up unified tracking across:
- Google Ads
- Email marketing (Mailchimp, SendGrid)
- CRM (Salesforce, HubSpot)
- Phone systems (CallRail, CallTrackingMetrics)
Real customers leave footprints across multiple channels; bots only appear in Google Ads.
Best Bot Traffic Protection Software for Google Ads (2026 Comparison)
Why You Need Dedicated Click Fraud Protection Software
While Google Ads provides basic invalid click filtering, independent studies show Google only catches 5-15% of sophisticated click fraud. Professional bot protection software fills this gap by:
- Monitoring traffic 24/7 in real-time
- Using advanced AI and machine learning detection
- Automatically blocking suspicious IPs via Google Ads API
- Providing detailed fraud analytics and reporting
- Adapting to new bot patterns as they emerge
Top Click Fraud Protection Platforms
ClickFortify - Best Value for Small to Medium Businesses
- Pricing: Starting at $8/month (14-day free trial)
- Key Features:
- Real-time bot detection and IP blocking
- Automatic Google Ads exclusion list updates
- Clear analytics dashboard showing blocked clicks and saved budget
- AI-powered behavioral analysis
- Mobile app click fraud protection
- Support for Search, Display, Performance Max, and Demand Gen campaigns
Best For: Small to medium businesses and agencies managing $1,000-$50,000 monthly ad spend who need affordable, effective protection.
Pros:
- Most affordable option without sacrificing features
- Fast setup (under 10 minutes)
- Transparent reporting showing exact savings
- No hidden fees or setup costs
Cons:
- Newer platform (less brand recognition than competitors)
- Fewer enterprise features than high-end solutions
ROI: Average users report 12-28% reduction in wasted ad spend, meaning the tool pays for itself many times over.
How to Choose the Right Bot Protection Software
Consider These Factors:
1. Monthly Ad Spend:
ClickFortify offers flexible plans suitable for businesses of all sizes, from startups spending under $5,000 to enterprises managing $100,000+ in ad spend.
2. Bot Traffic Severity:
For high-risk industries like legal, insurance, and finance, ClickFortify's advanced AI detection provides the necessary level of protection.
3. Technical Expertise:
ClickFortify is designed for ease of use, allowing beginners to set up protection in under 10 minutes, while offering advanced features for technical experts.
4. Agency Needs:
ClickFortify provides excellent tools for agencies managing multiple clients, as well as solo freelancers looking for the best value.
ROI Calculation:
If you spend $10,000/month on Google Ads and have 20% bot traffic (industry average), you're wasting $2,000/month. A $49 tool that blocks 75% of bots saves you $1,500/month - a 30x ROI.
How to Stop Competitor Click Fraud: Advanced Protection Tactics
Understanding Competitor-Based Click Fraud
Competitor click fraud is the most malicious form of invalid traffic, where competitors intentionally drain your advertising budget to gain market advantage.
Why Competitors Use Click Fraud:
- Eliminate your ads from showing by exhausting your daily budget
- Reduce your Quality Score, increasing your CPCs
- Gain higher ad position when your ads stop showing
- Particularly common in industries with high CPC rates ($50-$500 per click)
How Sophisticated Competitors Avoid Detection:
- Use residential proxy networks (not data center IPs)
- Click slowly over time (5-10 clicks per day) to avoid patterns
- Mix with legitimate browsing behavior
- Employ click farms with real humans
- Use VPNs from your target location
- Rotate devices and browsers
Detection Strategy for Competitor Fraud
1. Analyze Geographic Patterns
Competitors often operate from specific locations:
Investigation Steps:
Google Analytics → Acquisition → Google Ads → Cities
Sort by Clicks (descending)
Compare click volume vs conversion rate by city
Red Flags:
- High clicks from competitor's headquarters city with 0% conversion rate
- Traffic spikes from cities where competitors have offices
- Suspicious activity from your own city (local competitors)
Advanced Analysis: Use IP geolocation tools to map clicks to specific buildings or business districts where competitors operate.
2. Time-Based Pattern Recognition
Competitor fraud often follows predictable schedules:
What to Monitor:
- Clicks occurring during competitor's business hours (9 AM - 5 PM their timezone)
- Sudden drops in your ad visibility when competitor campaigns are active
- Weekend/holiday patterns (fraud stops when competitor office closes)
Google Ads Analysis:
Dimensions → Time → Hour of day
Compare impression share vs click patterns
Look for inverse correlation with known competitor activity
3. Keyword-Level Forensics
Competitors target your most expensive, highest-converting keywords:
Investigation Process:
- Identify keywords with sudden click increases but conversion decreases
- Compare cost-per-click trends (fraud inflates CPCs)
- Review auction insights for competitor appearance correlation
Auction Insights Analysis:
Google Ads → Keywords → Auction insights
Track competitors who appear most frequently
Note when new competitors enter auctions
Correlate with traffic anomalies
4. User Behavior Analysis
Real customers behave differently than competitors clicking your ads:
Behavioral Red Flags:
- Immediate bounces (<5 seconds) after clicking expensive keywords
- No page interactions (no scrolling, clicking, or form interaction)
- Direct navigation away from site without viewing content
- Repeated visits to ad landing pages without conversion actions
Tool Setup:
Use heat mapping and session recording tools (Hotjar, Lucky Orange, Microsoft Clarity) to watch suspicious sessions and identify non-human or competitor behavior.
Protection Tactics Against Competitor Fraud
Tactic 1: Strategic Budget Pacing
Don't let competitors exhaust your budget early in the day:
Implementation:
- Set "Standard" delivery instead of "Accelerated" in campaign settings
- This spreads budget throughout the day instead of front-loading
- Competitors can't drain entire budget in morning hours
Advanced Strategy:
Create multiple campaigns for same keywords with different schedules:
- Campaign 1: 6 AM - 12 PM (30% of budget)
- Campaign 2: 12 PM - 6 PM (40% of budget)
- Campaign 3: 6 PM - 12 AM (30% of budget)
If competitors drain morning budget, afternoon/evening campaigns still run.
Tactic 2: Decoy Campaigns
Create fake campaigns to absorb competitor fraud while protecting real campaigns:
Setup:
- Clone your main campaigns
- Use same keywords but add "+decoy" to campaign name
- Send to honeypot landing page that detects automated behavior
- Set lower max CPC to waste less budget
- Track IPs from decoy campaigns and block in main campaigns
Benefit: Competitors waste their time clicking decoy ads while your real campaigns convert legitimate traffic.
Tactic 3: Conversion-Based Bidding
Shift to conversion-focused bid strategies that naturally exclude fraud:
Strategy:
Switch from manual CPC or maximize clicks to:
- Target CPA (Cost Per Acquisition)
- Target ROAS (Return on Ad Spend)
- Maximize Conversions
Why This Helps: Google's algorithm learns that certain traffic sources don't convert and automatically reduces bids for those patterns, including competitor fraud.
Important: Requires 30+ conversions per month to work effectively.
Tactic 4: Competitor IP Range Blocking
Proactively block IP ranges associated with competitors:
Research Process:
- Find competitor's business address
- Use IP lookup tools (IPinfo.io, WhatIsMyIPAddress.com) to identify their IP ranges
- Look up their ISP and data center locations
- Block entire IP ranges in Google Ads
Legal Note: This is completely legal and ethical - you have the right to choose who sees your ads. Competitors have no right to waste your advertising budget.
Tactic 5: Brand Search Protection
Protect branded keywords aggressively:
Why It Matters: Competitors bidding on your brand name often also click your ads to waste your budget.
Protection Strategy:
- Bid aggressively on your own brand terms
- Use exact match for brand keywords
- Enable sitelink extensions to take up more ad space
- Consider trademark protection through Google (if applicable)
- Create custom audience of existing customers to exclude from brand campaigns
Tactic 6: Legal Documentation & Cease-and-Desist
For persistent, proven competitor fraud:
Evidence Collection:
- Document patterns showing intentional fraud
- Collect IP addresses, timestamps, and behavior data
- Use click fraud protection software reports as evidence
- Track financial damages from wasted ad spend
Legal Action Steps:
- Send formal cease-and-desist letter
- Report to Google Ads support with evidence
- File complaint with FTC (Federal Trade Commission) if in US
- Consider civil lawsuit for damages in severe cases
Success Rate: Often just a cease-and-desist letter from an attorney stops competitor fraud immediately, as they don't want legal exposure.
Tactic 7: Private Investigations
For high-stakes situations (>$10,000/month in fraud):
Professional Options:
- Hire cybersecurity forensics firms
- Use private investigators to identify fraud sources
- Employ penetration testing to trace click origins
- Work with law enforcement for criminal fraud cases
When to Consider: If you can prove $100,000+ in damages and identify the perpetrator.
Advanced Bot Detection Techniques: Machine Learning & AI
How AI-Powered Bot Detection Works
Modern click fraud protection uses multiple layers of artificial intelligence to identify sophisticated bots that evade traditional rule-based detection.
Machine Learning Classification Models
Supervised Learning Approach:
AI systems are trained on millions of labeled examples:
- Known bot traffic (labeled as fraud)
- Verified human traffic (labeled as legitimate)
- Edge cases and uncertain traffic
Key Features Analyzed (100+ data points including):
- Click timing patterns and intervals
- Mouse movement trajectories and speed
- Keyboard typing patterns and speed
- Browser fingerprints and configurations
- Device characteristics and consistency
- Network properties and ISP information
- Geographic location accuracy
- Session behavior and navigation patterns
Model Types Used:
- Random Forests for real-time classification
- Neural Networks for complex pattern recognition
- Gradient Boosting (XGBoost, LightGBM) for high accuracy
- Ensemble methods combining multiple models
Accuracy Rates:
- Traditional rule-based detection: 60-75% accuracy
- Basic machine learning: 80-88% accuracy
- Advanced AI ensemble models: 92-97% accuracy
Unsupervised Learning for Novel Threats
Unsupervised learning algorithms analyze traffic patterns without prior labeling to identify anomalies that deviate from normal user behavior. This allows detection of zero-day bot attacks and new fraud tactics that have never been seen before.
Start Protecting Your Enterprise Campaigns Today
ClickFortify provides enterprise organizations with the sophisticated, scalable click fraud protection they need to safeguard multi-million dollar advertising investments.
Enterprise Solutions Include:
- Unlimited campaign and account protection
- Advanced AI-powered fraud detection
- Multi-account management dashboard
- Custom analytics and reporting
- Dedicated implementation support
- 24/7 priority technical support
- Strategic consultation and optimization
Schedule Your Enterprise Consultation
Speak with our enterprise solutions team to discuss your specific requirements and learn how ClickFortify can protect your advertising investment at scale.
