Article Archive
Browse our complete collection of 71 articles on click fraud protection, advertising security, and campaign optimization.
Click Fraud in Affiliate Marketing: How to Stop It
How affiliate fraud drains partner budgets through cookie stuffing, misattribution, and fake leads, plus how to detect and prevent it in your program.
Click Fraud Protection API: Real-Time Blocking
What a click fraud protection API does, how real-time blocking works, and what to look for when connecting fraud detection to Google Ads and Meta.
Do You Need Click Fraud Protection? Is Google Enough?
Does Google already stop click fraud, or do you need a third-party tool? A practical, evidence-based answer for PPC teams weighing the cost.
eCommerce Click Fraud Protection: Shopping & Search
How click fraud hits e-commerce across Shopping, Performance Max, and search, why it distorts ROAS, and how stores detect and block invalid traffic.
Outranking Share and Overlap Rate in Google Ads Explained
What outranking share, overlap rate, and position above rate mean in Auction Insights, what counts as a good score, and how to use them to win auctions.
Mobile App-Install Fraud: Injection & SDK Spoofing
How mobile app-install fraud works: click injection, click flooding, SDK spoofing, and install hijacking, plus how to detect it in your attribution data.
Google AI Overviews: The Impact on Your PPC Budget
Google AI Overviews push ads down, add automated traffic, and corrupt Smart Bidding signals. What the data shows and how to adjust your PPC account.
Why IP Blocklists Miss Half Your Click Fraud
Residential proxies route click fraud through real home IPs, so blocklists miss it. Why IP blocking catches only half, and what behavioral detection adds.
Google Ads Invalid-Click Credits: Recover Wasted Ad Spend
Google issues invalid-activity credits, not cash refunds. A step-by-step guide to the Click Quality Form, the 60-day window, and the credit report.
Pixel vs CAPI: Fraud-Filtered Conversions for Meta Ads
Pixel vs CAPI for Meta Ads: how server-side, fraud-filtered conversions clean the signal that trains Advantage+, with deduplication and EMQ explained.