Stop paying for clicks that were never customers
ClickFortify scores every paid click on Google Ads and Meta Ads, excludes fraud IPs in Google Ads automatically in Warn or Strict mode, and filters flagged conversions before Meta receives them when the CAPI proxy is enabled.
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Where wasted ad spend comes from
Wasted ad spend comes from two places. Account waste is budget lost to settings you control, such as search terms, match types, bids and tracking. Traffic waste is clicks you should never have paid for: bots, repeat clickers, click farms and junk placements. ClickFortify stops traffic waste by scoring every paid click before more budget goes the same way.
Traffic waste is mostly invalid traffic (IVT): clicks from bots, click farms, competitors and anything else with no real buying intent.
Account waste is fixed in your campaign settings. Our guide to cutting wasted PPC spend covers that side step by step.
Want a rough number for your account first? Estimate yours with the ad fraud calculator.
Two kinds of waste, two different fixes
One is fixed inside your ad account. The other keeps coming back until something checks the click itself.
Account waste: you fix this in your settings
Budget lost to how campaigns are set up. Better settings fix it, and no click fraud tool replaces that work.
- Irrelevant search terms
- Loose match types
- Bids and budgets set too high
- Ad schedules and location settings
- Broken or double-counted conversion tracking
Traffic waste: ClickFortify stops this
Clicks with no buyer behind them. Your settings can be perfect and you still pay for them, because the click looks valid to the ad platform.
- Bots and automation
- Competitor and repeat clicks
- Click farms
- Data-center, VPN and proxy traffic
- Junk placements
- Suspicious conversions
Where traffic waste comes from
Six sources of clicks you pay for and never get back, and what ClickFortify does about each.
Bots and automation
You pay for visits no person made. Scripts and headless browsers that click like people are scored on device and behavior, not just IP.
Competitor and repeat clicks
One source can drain a daily budget before real buyers search. The same source clicking your ads again and again is flagged and, on Google Ads, excluded.
Click farms
Real devices paid to click pass basic checks and still never buy. They show patterns that the device and behavior signals pick up.
Data-center, VPN and proxy traffic
Servers and masked connections are rarely shoppers. Network signals mark clicks that come from hosting providers, VPNs and proxies.
Junk placements
Low-quality sites and apps send clicks that never convert. ClickFortify scores them like any other source, and on Meta the publishers you block go to your block list.
Suspicious conversions
Fake conversions cost twice, because bidding learns to buy more of the same traffic. Conversions within 2 seconds of the click, conversions from bots and a third conversion from the same visitor are flagged.
Credits after you pay, or a check before the next click
Google filters the invalid clicks it detects and credits some it finds later. That is a real baseline, but it comes after the spend.
From paid click to logged decision
Five steps run on every click, with nothing to review by hand.
Click lands
A visitor arrives from your ad, and ClickFortify records the GCLID or fbclid with it.
Scored
ClickFortify checks 100+ device, network and behavior data points for that click.
Decision
The signals combine into one risk score, judged against your sensitivity from 1 to 5.
Action
Observe only logs, Warn excludes the source for future clicks, Strict acts as soon as a threat is detected.
Logged
The click log keeps the IP, location, campaign, keyword and the reason it was flagged.
What ClickFortify doesn’t fix
Scoring clicks stops traffic waste. It doesn’t touch the rest of your account.
For the account side, start with why your Google Ads budget gets wasted.
- Bids, budgets and bidding strategy
- Keywords, negative keywords and match types
- Landing pages that don’t convert real visitors
- Conversion tracking that is broken or counts the same action twice
- Zero waste isn’t realistic. Some bad clicks get through any filter, and some real visitors never buy.
- Google’s refunds are credits on your account, not cash back.
Calculate your traffic waste
Copy a few numbers from your Google Ads or Meta reports to see your invalid click rate, clicks that never reached your site and your real cost per lead. Reports cannot show the paid clicks that looked real; your click log shows those once ClickFortify is running.
- Google Ads or Meta Ads
- Numbers from your own reports
- A formula under every result
From $10 a month, priced by ad spend
- Priced by your monthly ad spend
- Quarterly about 10% cheaper, yearly about 20%
- 7-day free trial, no credit card required
ClickFortify covers Google Ads and Meta Ads only. Microsoft Ads, TikTok and LinkedIn are not supported.
Wasted ad spend questions
How much is wasted, what Google refunds, and how to stop it.
It varies by account, network and industry, and there is no single reliable figure that fits everyone. Published estimates vary widely because they measure different things in different ways. Your own click log is the honest answer: ClickFortify records every paid click with the reason it was flagged. For a rough starting point, try the ad fraud calculator.
Partly. Google filters the invalid clicks it detects before billing and credits some it finds later. Those refunds arrive as credits on your account, not cash, and you can ask for a review of the last 60 days through Google’s Click Quality Form. Credits come after the spend, and they don’t stop the same source from clicking again.
It can if sensitivity is set too high, so start carefully. New websites start in Strict mode; switch to Observe first, where ClickFortify scores and logs every click but excludes nothing. Review the flagged clicks and their reasons, then move to Warn or Strict and adjust sensitivity from 1 to 5.
Meta has no IP exclusion setting, so the fix is different from Google Ads. ClickFortify scores every Facebook and Instagram ad click by its fbclid and flags suspicious conversions. With the CAPI proxy enabled on Standard or Premium, it drops or tags flagged conversions before Meta receives them, and the publishers you block go to Meta’s block list.
Work on both kinds of waste at once. Fix the account basics, such as search terms, match types and conversion tracking, and start scoring every paid click so traffic waste is caught as it happens. ClickFortify’s 7-day free trial runs on your own campaigns, and Observe mode lets you review flags before anything is excluded.
See ClickFortify on your own campaigns
- Live product demo. How each click is scored and why it gets flagged.
- Protection walkthrough. Google Ads exclusions, and Meta protection for conversions and placements.
- Setup plan. A step-by-step plan to set up tracking and protection on your account.
Talk to the team
Pick a time that suits you. Google Ads and Meta Ads, no commitment.
7-day free trial · No credit card required