Click fraud glossary
Essential terminology for understanding click fraud, ad fraud, and digital advertising security.
Click Fraud
Fraudulent clicking on pay-per-click ads by bots, competitors, or click farms to drain advertising budgets without genuine purchase intent.
Learn moreAd Fraud
Any deliberate practice that manipulates digital advertising for financial gain, including fake impressions, click fraud, and attribution fraud.
Learn moreBot Detection
Technology that identifies and blocks automated scripts and bots from interacting with websites and ads to prevent fraudulent activity.
Learn moreBehavioral Click Fraud Detection
Detection method that analyzes post-click behavior, bot tells, device signals, and engagement quality to identify stronger bots and invalid ad traffic.
Learn moreInvalid Traffic (IVT)
Any clicks or impressions that don't originate from genuine user interest, including bot traffic, accidental clicks, and fraudulent activity.
Learn moreDevice Fingerprinting
Technique that creates unique identifiers from browser and device characteristics to track and identify users across sessions.
Learn moreProtect your ads from click fraud
Now that you know the terminology, see how ClickFortify protects your campaigns in real time.