Click Fraud Glossary

Name: ClickFortify
Availability: InStock
Author: ClickFortify

Essential terminology for understanding click fraud, ad fraud, and digital advertising security.

Master the language of fraud protection.

Click Fraud

Fraudulent clicking on pay-per-click ads by bots, competitors, or click farms to drain advertising budgets without genuine purchase intent.

Any deliberate practice that manipulates digital advertising for financial gain, including fake impressions, click fraud, and attribution fraud.

Technology that identifies and blocks automated scripts and bots from interacting with websites and ads to prevent fraudulent activity.

Any clicks or impressions that don't originate from genuine user interest, including bot traffic, accidental clicks, and fraudulent activity.

Technique that creates unique identifiers from browser and device characteristics to track and identify users across sessions.

Dive deeper with our in-depth articles on click fraud prevention, Google Ads protection, and maximizing your ROI.

Now that you understand the terminology, see how ClickFortify protects your campaigns in real-time.